Sunday, December 07, 2008

Cervecería Cuauhtémoc Moctezuma

Monterrey has the biggest beer (cerveza) brewery in the whole of Mexico. With Cervecería Cuauhtémoc Moctezuma as it's nomenclature, this grand old plant is located on calle Alfonso Reyes (continuation of calle Cuauhtémoc). We head to this brewery today to get more insight into the beer brewing process and indeed, it was an enlightenment for me, atleast. Let me describe everything I can about the place in words, for there are no photographs.
The photographing restrictions are kinda weird. You can shoot the edifice but not the plant. The security literally made me show all my photos and asked me to delete the ones which had parts of plant. You can't make or receive any mobile calls, neither you can send any messages from your mobile once you're in the tour.

There is a baseball hall-of-fame in the annexe, with a store selling the merchandise of the beer brewery like T-shirts, jackets, beer mugs, beer openers, ash-trays, lighters etc. The hall-of-fame, personally I didn't like so much, for I'm a baseball illiterate.
There are tours inside the brewery which costs no money and lasts for about 45 minutes, which includes an introductory presentation giving the facts and figures of the brewery, followed by a short visit to the brewery. The tours are held from Monday to Friday during normal business hours and on Saturdays till 1PM. Most times it requires an a prior appointment. The tour is in Spanish language, if English guide is needed then a request has to be made apriori.
Point to remember: If you wear sandals, you'll not be allowed to take the tour for security reasons.

It seems the brewery produces approximately 750000 hecto liters of beer every month i.e. 750000000 liters of beer! Karnataka and Tamil Nadu haggles for so many liters of water!

The brewery is open 24/7, 364 days. It remains completely closed only on 2nd December, Day of Virgin.

Their brands include Carta Blanca (Mother of all other brands), Tecate, Sol, Superior, XX, Indio, Bohemia (Dark and Light), Casta, Noche Buena, Coors Light and Soul Citric. Each brands vary in their alcohol content, bitterness, price and marketing strategies.

Mexican government permits a maximum of 6% alcohol in beers.

Most of the manufacturing is automated, which just needs tweaking some lines on the computer to get things working.

The bottling unit have two machines with different calibers, one dishes out filled and sealed bottles at a rate of 750 bottles per minute, the other can do 1200 per minute. Bottles are first subjected to sort of pasteurization, which renders them clean. The machines were huge with bottles placed uniformly on a conveyor belt which was passed on to the bottling machine...which filled the bottle and capped them in the wink of an eye. The guide also told me that, atmost 1 machine is always under maintenance.

Filling the cans are similar to filling the bottles, but just that each can is a new one unlike the bottles.

No where during the course, we're taken to a close proximity of any machine.

I guess this is one of the best industry to ever work. No recession, no economic turmoil, no civil disturbance or no terror attacks would hamper the production. Beer is swilled always, irrespecitve of your mood - when you feel happy, when you feel depressed, when you feel the success, when you hit the failure, when you are stressed, when you're at ease, when you party or at a dinner. Damn this IT and high-tech crap, I should seriously give a thought about making my career in Cervecería Cuauhtémoc Moctezuma!
Post a Comment